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Showing posts from August, 2013

Five Reasons

CHAPTER ONE There were five good reasons why Joshua Chambers was intent on running the red light at the end of the Laurel Canyon offramp.    First and most pressing was the fact that his bladder was particularly full this evening.    Normally, Josh wasn’t a fan of coffee (his system prone to fits of caffeine drunkenness).   His coffee break was merely a reminder that it was 2:30, a benchmark to hit on the way from 9 to 5.   Today, however, he actually needed the jolt of energy.   His agency’s main client, Sombrero Corn Chips, wanted a new presentation by the next morning.   They were marketing a new type of corn chip to consumers, “This time, with the built in taste of guacamole.”   They weren’t particularly wild about the current slogan/result of the previous 2am brainstorming session, “Holy Mole!”   Works fine when said aloud, but it doesn’t translate well to print, resulting in a sacred weasel.    Creative was throwing everything at the wall, so caffeine was neede